About us
from Italy to
the international market
Cross Productions is an audiovisual production company, established in July 2013 following Beta Film Gmbh’s acquisition of the shares previously held by Magnolia SPA in Magnolia Fiction.
Since then, it has immediately entered the Italian and foreign scene with productions for the international market, thanks to the continuous search for originality and inclusiveness that characterizes the company.
Cross Productions focuses on creating content for some of the most important broadcasters and OTT players in the Italian and international audiovisual scene (Rai, Mediaset, Sky, Netflix, Prime Video) and invests, at the same time, in the research and experimentation of new production models for emerging markets.
Cross Productions’ production is diversified in terms of genres and formats: from series and miniseries for generalist TV such as Il Cacciatore (Sold in more than 50 countries and winner of the Best Lead Actor Award at Canneseries 2018), Rocco Schiavone (Sold in more than 100 countries, it is Rai 2’s most watched series of the last 10 years), Brennero (airing on Rai 1 in 2024), Una Grande Famiglia (among the most viewed series on Rai 1) and many others, to content for platforms such as TV series Skam Italia (among the most viewed TV series on Netflix and winner of the Silver Ribbon and diversity award in 2021) and Prisma (winner of the Silver Ribbon as best dramedy series and diversity award in 2023).
CEO
Rosario Rinaldo
The presence of Rosario Rinaldo, as CEO of the company, confirms the production continuity that characterized the activity of both Magnolia Fiction and Pequod, an independent company of which he was the founder and sole director. With Pequod, Rosario won the David di Donatello in 2005 for the film Certi bambini by Andrea and Antonio Frazzi.
President
MARCO FOLLINI
He was a RAI board member (from 1997 to 1993), a parliamentarian of the Italian Republic (from 1996 to 2013) and APA president (from 2014 to 2017). He has written several books, including “DC, racconto di un partito”, with Sellerio and “Via Savoia“, with la Nave di Teseo. He was vice president of the Council of Ministers in 2004-2005.
About us
THE TEAM
Maddalena Rinaldo
Producer & Head of Content
AMALIA MANSI
Head of Legal Affairs
Giuseppe Proietti
Head of International Coproductions and Acquisitions
Samuele Proietti
International Coproductions
Davide Cogni
Creative Producer
Martina Barsotti
Creative Producer
Adriano Scaccia
Head of Administration Office
federica Malpicci
Administration
Monia Calzola
Post Production Manager
Silvia Siano
Music Supervisor
Monica Moro
Personal Assistant Rosario Rinaldo
Domenico Moroni
Personal Assistant MaddalenaRinaldo
Adalgisa Alessandro
Office Supervisor
EDITORIAL DEPARTMENT
Marzio Paoltroni
Responsible for editorial coordination