About us

from Italy to
the international market

Cross Productions is an audio-visual production company, founded in July 2013, following Beta Film Gmbh’s acquisition of Magnolia Fiction shares, which formerly belonged to Magnolia spa.

Cross Productions immediately entered the Italian and international market with high range content, thanks to the company’s continuous research for originality and inclusiveness.

Cross Productions’ products are aimed at generalist TV and some of the most important broadcasters and OTT players on the Italian and international audio-visual scene (Netflix, Prime Video, Sky, Rai and Mediaset). It also invests in the research and experimentation of new production models for emerging markets.

Our productions, in fact, range from series and miniseries such as The Hunter, Rocco Schiavone, Brennero, Sirens and A Grand Family, to sketch-coms such as Piloti, as well as products suitable for the increasingly cross-media market such as Skam Italia (that has gained the company extraordinary results not only in Italy but also abroad) and Prisma

the productive continuity of

Rosario Rinaldo

The presence of Rosario Rinaldo, as president and CEO of the company, confirms the production continuity that characterized the activity of both Magnolia Fiction and Pequod, an independent company of which he was the founder and sole director. With Pequod, Rosario won the David di Donatello in 2005 for the film Certi bambini by Andrea and Antonio Frazzi.

About us


Rosario Rinaldo

President and CEO

Maddalena Rinaldo

Producer & Head of Content


Head of Legal Affairs

Cesare Castronovo

Legal Affairs

Giuseppe Proietti

Head of International Coproductions and Acquisitions

Samuele Proietti

International Coproductions

Davide Cogni

Creative Producer

Martina Barsotti

Creative Producer

Adriano Scaccia

Head of Administration Office

federica Malpicci


Monia Calzola

Post Production Manager

Silvia Siano

Music Supervisor

Monica Moro

Personal Assistant Rosario Rinaldo

Adalgisa Alessandro

Office Supervisor


Marzio Paoltroni

Responsible for editorial coordination

Marco Jemolo
Isotta Paccanelli
Fosca Raia
Andrea Bondioli