About us

from Italy to
the international market

Cross Productions is an audiovisual production company, established in July 2013 following Beta Film Gmbh’s acquisition of the shares previously held by Magnolia SPA in Magnolia Fiction.

Since then, it has immediately entered the Italian and foreign scene with productions for the international market, thanks to the continuous search for originality and inclusiveness that characterizes the company.

Cross Productions focuses on creating content for some of the most important broadcasters and OTT players in the Italian and international audiovisual scene (Rai, Mediaset, Sky, Netflix, Prime Video) and invests, at the same time, in the research and experimentation of new production models for emerging markets.

Cross Productions’ catalogue is diversified in terms of genres and formats: from series and miniseries for generalist TV such as Il Cacciatore (sold in more than 50 countries and winner of the Best Performance Actor Award at Canneseries 2018), Rocco Schiavone (sold in more than 100 countries, it is Rai 2’s most watched series of the last 10 years), Brennero (aired on Rai 1 in 2024), A Grand Family (among the most viewed series on Rai 1) and many others, to content for platforms such as scripted series Skam Italia (among the most viewed TV series on Netflix and winner of the Nastri d’Argento and Diversity Award in 2021) and Prisma (winner of the Diversity Award and of the Nastri d’Argento as Best Dramedy Series and in 2023).

CEO

Rosario Rinaldo

The presence of Rosario Rinaldo, as CEO of the company, confirms the production continuity that characterized the activity of both Magnolia Fiction and Pequod, an independent company of which he was the founder and sole director. With Pequod, Rosario won the David di Donatello in 2005 for the film Certi bambini by Andrea and Antonio Frazzi.

chairman

MARCO FOLLINI

He was a RAI board member (from 1997 to 1993), a parliamentarian of the Italian Republic (from 1996 to 2013) and APA president (from 2014 to 2017). He has written several books, including “DC, racconto di un partito”, with Sellerio and “Via Savoia“, with la Nave di Teseo. He was vice president of the Council of Ministers in 2004-2005.

GENERAL MANAGER

Maddalena Rinaldo

Maddalena Rinaldo, born in 1987, started her professional career at Magnolia Fiction and since 2016 she has been the Head of Content & Producer of Cross Productions where she has gained and consolidated her experience.
Under his editorial direction Cross Productions, a company owned by Beta Film GmbH, he signs iconic and successful productions such as Rocco Schiavone (Rai due), Il Cacciatore (Rai due), Prisma (Prime Video), Skam (Netflix). In November 2024, Maddalena Rinaldo was elected General Counsel of APA.